抖音賬號(hào)如何更快突破流量池？

1、完播率

1. Completion rate

完播率代表著用戶停留時(shí)長(zhǎng)。

The completion rate represents the duration of user stay.

注意，這里有個(gè)誤區(qū)，很多人為了追求完播率，盲目縮短視頻時(shí)長(zhǎng)，這個(gè)并不可取。雖然視頻時(shí)長(zhǎng)較短，利于用戶看完視頻，相應(yīng)也有一定弊端，像不利于詳細(xì)介紹產(chǎn)品和服務(wù)，缺乏深度和高質(zhì)量的內(nèi)容表現(xiàn)，容易被遺忘……

Note that there is a misconception here that many people blindly shorten the video duration in pursuit of completion rate, which is not advisable. Although the video duration is relatively short, which is beneficial for users to watch the video, it also has certain drawbacks, such as not being conducive to detailed product and service introductions, lacking depth and high-quality content expression, and being easily forgotten

要知道一個(gè)七八秒的視頻被看完，和一個(gè)一分鐘的視頻被看完，其權(quán)重是不一樣的。

You should know that the weight of watching a video in seven or eight seconds is different from watching a video in one minute.

新手在做短視頻時(shí)，不要為了完播盲目刪減視頻內(nèi)容，我們要做的是優(yōu)化內(nèi)容，通過精彩的內(nèi)容留住用戶。

When making short videos, beginners should not blindly delete video content for the sake of completing the broadcast. What we need to do is optimize the content and retain users through exciting content.

2、評(píng)論率

2. Comment rate

用戶看完你的視頻有沒有產(chǎn)生共鳴，愿不愿意在你的視頻下留言？評(píng)論互動(dòng)越多，視頻越容易被系統(tǒng)推上熱門。

Has the user resonated with your video after watching it? Would they be willing to leave a message under your video? The more comments and interactions there are, the easier it is for the video to be pushed to popularity by the system.




3、點(diǎn)贊率

3. Like rate

就是看了你的視頻后，用戶愿意點(diǎn)贊的比例。

The percentage of users willing to like your video after watching it.

4、轉(zhuǎn)發(fā)率

4. Forwarding rate

如果你的短視頻內(nèi)容直擊痛點(diǎn)，自然有人愿意分享。

If your short video content hits the pain point, naturally someone is willing to share it.

5、轉(zhuǎn)粉率

5. Conversion rate

是說路轉(zhuǎn)粉的比例，單條視頻帶來的新增粉絲，同時(shí)也是沖擊高級(jí)流量池的關(guān)鍵數(shù)據(jù)。

It refers to the proportion of fans turning to followers, the new followers brought by a single video, and also the key data that impacts the advanced traffic pool.

自查，你的視頻有哪些問題，針對(duì)性進(jìn)行優(yōu)化。

Self check, what are the issues with your video and optimize it accordingly.

敲重點(diǎn)，短視頻的算法講究的是2秒跳失率越低越好，5秒完播率越高越好，平均時(shí)長(zhǎng)越久越好…短視頻的“短”不在于你是拍半分鐘、五分鐘還是十分鐘，而是你能高頻輸出幾個(gè)抓住人眼球的“5秒”。

Key points: The algorithm for short videos emphasizes that the lower the 2-second dropout rate, the better, the higher the 5-second completion rate, and the longer the average duration. The "short" of short videos does not depend on whether you shoot for half a minute, five minutes, or ten minutes, but on how many eye-catching "five seconds" you can output frequently.

做短視頻就好比參加一場(chǎng)比賽，想要拔得頭籌，就要懂得大賽規(guī)則。而進(jìn)行短視頻創(chuàng)作，最基本的就是站在平臺(tái)角度去分析把控，把握平臺(tái)特性與機(jī)制，才能突出重圍。

Making short videos is like participating in a competition. If you want to win, you need to understand the rules of the competition. The most basic way to create short videos is to analyze and control from the perspective of the platform, grasp the characteristics and mechanisms of the platform, in order to break through the barriers.

而每個(gè)短視頻平臺(tái)都有其自己的“算法”機(jī)制，通過了解機(jī)制性的規(guī)則，把握核心數(shù)據(jù)，在不同時(shí)期都需要格外注意“流量算法”，想出圈，沒有那么難！

And each short video platform has its own "algorithm" mechanism. By understanding the rules of the mechanism and grasping the core data, it is necessary to pay special attention to the "traffic algorithm" at different times, come up with circles, it is not so difficult!