濟(jì)南短視頻運(yùn)營(yíng)：抖音運(yùn)營(yíng)的四大機(jī)制你都清晰嗎？

1、抖音的審核機(jī)制：去中心化

1. Audit mechanism of Tiktok: decentralization

什么叫去中心化呢？

What is decentralization?

簡(jiǎn)單來(lái)說(shuō)，就是說(shuō)任何人都可以在網(wǎng)絡(luò)上表達(dá)自己的觀點(diǎn)或創(chuàng)造原創(chuàng)內(nèi)容，共同生產(chǎn)信息。

Simply put, it means that anyone can express their opinions or create original content online, and jointly produce information.

抖音就是一個(gè)典型的去中心化的平臺(tái)，這也意味著任何用戶都是可以通過(guò)抖音這個(gè)平臺(tái)展現(xiàn)自己，都是有機(jī)會(huì)成為擁有百萬(wàn)粉絲的大咖！

Tiktok is a typical decentralized platform, which means that any user can show himself through Tiktok, and has the opportunity to become a big player with millions of fans!

只要產(chǎn)出原創(chuàng)內(nèi)容、作品受歡迎，就會(huì)有越來(lái)越多的人關(guān)注。

As long as original content is produced and works are popular, more and more people will pay attention.

2、抖音的權(quán)重機(jī)制：智能分發(fā)

2. Weight mechanism of Tiktok: intelligent distribution

智能分發(fā)，是抖音機(jī)制的一大亮點(diǎn)！

Intelligent distribution is a highlight of Tiktok mechanism!

無(wú)論你要做什么類型的賬號(hào)，平臺(tái)會(huì)根據(jù)賬號(hào)的權(quán)重來(lái)對(duì)你新發(fā)布的視頻給予一定的初始推薦流量；

No matter what type of account you want to create, the platform will provide a certain initial recommended traffic for your newly published videos based on the weight of the account;

優(yōu)先推薦給附近的人與賬號(hào)本身的粉絲以及你關(guān)注的人，之后是根據(jù)分析平臺(tái)所有用戶的標(biāo)簽以及你內(nèi)容的標(biāo)簽進(jìn)行初始的智能分發(fā)；

Prioritize recommending to nearby people, fans of the account itself, and those you follow, followed by initial intelligent distribution based on the tags of all users on the analysis platform and the tags of your content;

接下來(lái)就是等待推薦后的反饋結(jié)果了，也可以說(shuō)你的作品進(jìn)入了一個(gè)冷啟動(dòng)的狀態(tài)！

The next step is to wait for the feedback results after the recommendation, which can also be said that your work has entered a cold start state!

3、抖音的推薦機(jī)制：疊加推薦

3. Tiktok recommendation mechanism: superposition recommendation

第二點(diǎn)提到了初始流量分發(fā)，先把作品推薦給部分用戶，然后等待用戶反饋結(jié)果，從而來(lái)判斷這條內(nèi)容是否受到用戶的歡迎。

The second point mentions initial traffic distribution, which first recommends the work to some users, and then waits for user feedback results to determine whether the content is welcomed by users.




如果在這條作品在初始分發(fā)后反饋給平臺(tái)的結(jié)果是受歡迎的，那么平臺(tái)會(huì)把這條作品進(jìn)行二次分發(fā)，此次分發(fā)的流量覆蓋會(huì)更多、更廣泛，這也是作品能否上熱門(mén)的關(guān)鍵點(diǎn)之一；

If the feedback to the platform after the initial distribution of this work is popular, the platform will distribute it again, and the traffic coverage of this distribution will be more and wider, which is also one of the key points for whether the work can become popular;

反之，如果初始反饋沒(méi)有效果，那也就不會(huì)得到平臺(tái)的二次推薦了！

On the contrary, if the initial feedback is ineffective, then there will be no secondary recommendation from the platform!

4.抖音的推薦流量池：逐步加大流量

4. Recommended flow pool for Tiktok: gradually increase the flow

抖音的流量池有著等級(jí)之分的：低級(jí)流量池、中級(jí)流量池、高級(jí)流量池，不同權(quán)重的賬號(hào)會(huì)被分配到不同的流量池，當(dāng)然也就意味著將會(huì)獲得不同的推薦量！

Tiktok's traffic pool has different levels: low level traffic pool, intermediate level traffic pool, and advanced level traffic pool. Accounts with different weights will be assigned to different traffic pools, which means that they will get different recommendations!

賬號(hào)被分配的高低，取決于發(fā)布內(nèi)容的受歡迎程度。

The level of account allocation depends on the popularity of the published content.

對(duì)于新賬號(hào)來(lái)說(shuō)，前5個(gè)作品的反饋數(shù)據(jù)非常重要，平臺(tái)會(huì)根據(jù)這5條作品的反饋數(shù)據(jù)進(jìn)行分析，來(lái)確定賬號(hào)內(nèi)容的質(zhì)量，再進(jìn)行分配到相應(yīng)的流量池中！

For a new account, the feedback data of the first 5 works is very important. The platform will analyze the feedback data of these 5 works to determine the quality of account content, and then allocate it to the corresponding traffic pool!

也可以說(shuō)，前5個(gè)作品可以決定賬號(hào)能否做起來(lái)。

It can also be said that the first 5 works can determine whether the account can be created.

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