濟(jì)南抖音運(yùn)營(yíng)：保姆級(jí)抖音運(yùn)營(yíng)攻略，照做就能玩好抖音

　　內(nèi)容創(chuàng)作技巧

　　Content creation skills

　　抖音視頻特點(diǎn)

　　Features of Tiktok video

　　抖音內(nèi)容創(chuàng)作的第一步是確定內(nèi)容制作的形式。抖音平臺(tái)的內(nèi)容應(yīng)根據(jù)抖音平臺(tái)的互動(dòng)特點(diǎn)、短視頻生態(tài)和用戶(hù)使用習(xí)慣，具有以下特點(diǎn)：

　　The first step of Tiktok content creation is to determine the form of content production. The content of Tiktok platform should have the following characteristics according to the interaction characteristics of Tiktok platform, short video ecology and user habits:

　　① 時(shí)長(zhǎng)短

　　① Duration

　　抖音之前的視頻時(shí)間限制為15秒，之后打開(kāi)了1分鐘和長(zhǎng)視頻權(quán)限。事實(shí)上，對(duì)于普通創(chuàng)作者來(lái)說(shuō)，15秒就足夠了。

　　The video time before Tiktok is limited to 15 seconds, and then 1 minute and long video permissions are opened. In fact, for ordinary creators, 15 seconds is enough.

　　建議新手將視頻長(zhǎng)度控制在15秒左右。在表達(dá)主題的基礎(chǔ)上，視頻越短，越精越好。

　　It is recommended that beginners control the video length to around 15 seconds. On the basis of expressing the theme, the shorter and more refined the video, the better.

　　在后期，即使你可以發(fā)布長(zhǎng)視頻，也不要輕易制作太長(zhǎng)的視頻。

　　In the later stage, even if you can post long videos, do not easily create videos that are too long.

　　一旦視頻太長(zhǎng)，首先很容易結(jié)構(gòu)不緊湊，影響內(nèi)容質(zhì)量；其次，用戶(hù)閱讀的可能性較低，完播率的比例也會(huì)下降。

　　Once the video is too long, it is easy for the structure to be loose, which affects the quality of the content; Secondly, the likelihood of users reading is low, and the completion rate will also decrease.

　　15秒不是絕對(duì)的限制。當(dāng)你能創(chuàng)建一個(gè)長(zhǎng)而高質(zhì)量的內(nèi)容時(shí)，你可以發(fā)布一分鐘或更長(zhǎng)的視頻。

　　15 seconds is not an absolute limit. When you are able to create long and high-quality content, you can post a one minute or longer video.

　　不過(guò)，需要小心。如果視頻不能保證持續(xù)的吸引力，則必須遵循時(shí)間短的原則。

　　However, caution is needed. If the video cannot guarantee sustained appeal, the principle of short duration must be followed.

　　② 開(kāi)頭有趣

　　② Interesting beginning

　　抖音視頻開(kāi)頭的3秒鐘非常重要。當(dāng)用戶(hù)瀏覽視頻，不知道視頻的內(nèi)容時(shí)，他會(huì)繼續(xù)觀(guān)看來(lái)確定視頻的內(nèi)容，并確認(rèn)他是否感興趣。

　　The first three seconds of the Tiktok video are very important. When users browse videos without knowing the content, they will continue to watch to determine the content of the video and confirm whether they are interested.

　　創(chuàng)作者需要利用視頻的前3秒來(lái)吸引用戶(hù)的注意力，讓用戶(hù)看下去。

　　Creators need to use the first 3 seconds of the video to attract users' attention and keep them watching.

　　制作視頻時(shí)，要注意開(kāi)頭有趣的原則，仔細(xì)設(shè)置視頻的開(kāi)頭。吸引力可以通過(guò)提問(wèn)、提問(wèn)、夸張、一句話(huà)總結(jié)要點(diǎn)等方式提高，讓用戶(hù)有看下去的欲望。

　　When making a video, pay attention to the principle of having an interesting beginning and carefully set the beginning of the video. Attraction can be enhanced through questioning, exaggeration, summarizing key points in one sentence, and other methods to make users have the desire to continue reading.

　　③ 節(jié)奏感

　　③ Rhythm sense

　　抖音最初是一個(gè)音樂(lè)社區(qū)，有很強(qiáng)的音樂(lè)風(fēng)格。在抖音視頻的制作中，無(wú)論是配樂(lè)還是編輯，都應(yīng)該盡可能有節(jié)奏感，以提高視頻的聲畫(huà)吸引力。

　　Tiktok was originally a music community with a strong music style. In the production of Tiktok video, both the soundtrack and the editor should have a sense of rhythm as far as possible to improve the appeal of the sound and picture of the video.

　　在選擇抖音視頻配樂(lè)時(shí)，可以選擇節(jié)奏感強(qiáng)、內(nèi)容一致的流行音樂(lè)作為配樂(lè)。在視頻編輯中，可以使用跳剪、加速播放、音樂(lè)踩點(diǎn)等方式來(lái)提高視頻的節(jié)奏感。

　　When choosing Tiktok video score, you can choose pop music with strong rhythm and consistent content as the score. In video editing, methods such as skip cutting, accelerated playback, and music tapping can be used to enhance the rhythm of the video.

　　④ 結(jié)尾有料

　　④ Ending with material

　　視頻的結(jié)尾也很重要，結(jié)尾決定了用戶(hù)是否可以看完，是否會(huì)喜歡它。

　　The ending of a video is also important, as it determines whether the user can watch it and whether they will like it.

　　在視頻設(shè)計(jì)中，為了提高結(jié)尾的質(zhì)量，通過(guò)結(jié)尾逆轉(zhuǎn)、最后的答案、埋彩蛋等方式來(lái)提高用戶(hù)在視頻結(jié)尾的收益感，從而提高視頻的完成率和互動(dòng)率。

　　In video design, in order to improve the quality of the ending, methods such as ending reversal, final answers, and Easter eggs are used to enhance users' sense of gain at the end of the video, thereby increasing the completion rate and interaction rate of the video.

　　⑤ 字幕炫酷

　　⑤ Subtitles are cool

　　玩抖音不僅僅是看視頻，更是看視頻、聽(tīng)聲音、看文字的綜合體驗(yàn)。抖音的內(nèi)容不僅要有美麗的視頻畫(huà)面，還要有清晰的文字和良好的臺(tái)詞。

　　Playing Tiktok is not just watching videos, but also a comprehensive experience of watching videos, listening to sounds, and reading words. The content of Tiktok should not only have beautiful video pictures, but also have clear words and good lines.

　　抖音視頻通常節(jié)奏快，語(yǔ)速快。如果沒(méi)有字幕，或者字幕不清晰，會(huì)影響用戶(hù)對(duì)視頻內(nèi)容的體驗(yàn)。

　　Tiktok videos usually have fast rhythm and speech speed. If there are no subtitles or the subtitles are unclear, it will affect the user's experience of the video content.

　　字幕可以通過(guò)剪輯自動(dòng)識(shí)別聲音快速添加，關(guān)鍵詞可以通過(guò)圖片中的大字、動(dòng)態(tài)字幕、字幕變色等方式彈出，強(qiáng)調(diào)核心內(nèi)容。

　　Subtitles can be quickly added by automatically recognizing sounds through editing, and keywords can be popped up through large characters in images, dynamic subtitles, subtitle color changes, etc., emphasizing the core content.

　　使視頻視覺(jué)效果更好，同時(shí)通過(guò)字幕內(nèi)容增強(qiáng)用戶(hù)感知。

　　Improve the visual effect of the video while enhancing user perception through subtitle content.

　　本文由 濟(jì)南抖音運(yùn)營(yíng)   友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://www.01651.cn/  真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

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