微信視頻號每天都有大量的創作者發布視頻,肯定是要設定視頻審核過濾機制的,過濾一些平臺不允許的視頻,目前都有有雙重審核,分這種社交裂變,某種意義上復制了公眾號在朋友圈“刷屏”的傳播路徑，可以無限“出圈”.
A large number of creators of WeChat video accounts publish videos every day, which is sure to set up a video audit and filtering mechanism, filtering some videos that are not allowed by the platform. At present, there is a double audit. This social fission, in a sense, replicates the official account's "screen brushing" transmission path in the circle of friends, and can be "out of the circle" indefinitely
理論上來說，一條視頻號不停地在各個圈層間傳播,可以潛在觸達的人群邊際是無限的.
In theory, a video number constantly spreads between different circles, and the potential reach of the audience is infinite
對運營者來說,首先要意識到,這是巨大的流量潛能.
For operators, the first thing to realize is that this is a huge traffic potential
站在運營實操角度,可以充分利用社交裂變進行冷啟動,創作者發布視頻后,點贊、轉發、評論、收藏是關鍵指標,這決定了你的作品能夠獲得多少曝光量.所以很多創作者為了提升曝光量也想盡了各種辦法，比如找朋友互贊，加入“互贊群”,付費推廣等等，折騰了半天發現效果并不明顯，還有被系統降低權重的風險。
From the perspective of operational practice, social fission can be fully utilized for cold start. After creators post videos, liking, forwarding, commenting, and collecting are key indicators, which determine how much exposure your work can gain. Therefore, many creators also try various methods to increase exposure, such as finding friends to like, joining "like groups", paying for promotion, etc. After a long time of struggle, they find that the effect is not significant, There is also a risk of being weighted down by the system.
創作者提升流量需要的是精準、高質量、大范圍的曝光。
What creators need to increase traffic is precise, high-quality, and wide-ranging exposure.
視頻號能不能做起來，作為創作者，還是要回歸其重要的流量和推薦算法。
Can video accounts be developed? As creators, we still need to return to their important traffic and recommendation algorithms.
微信不像是抖音，沒有用戶廣場，也就指朋友圈和社群(微信群),每個作品不給量，真心沒人看，而微信視頻號和朋友圈、微信群是打通的，未來也肯定會打通公眾號和小程序。所以用而中互聯網大廠營銷VP+核心項目leader+億萬量級內容制作人，為運營er們來線上直播，幫新媒體運營全面了解互聯網運營工作，快速get全媒體運營門道：主流平臺操盤方法論分享+爆款內容套路拆解+漲粉變現鏈路精講，不僅教授具體運營方法，還提供職業生涯建議，少走彎路，少用歪招，節省至少一年的自我摸索與實踐。
WeChat is not like Tiktok. There is no user square, which means the circle of friends and the community (WeChat group). Every work is not given, and no one really watches it. WeChat video account is connected with the circle of friends and the WeChat group, and it will certainly be connected with the official account and the applet in the future. So, using the marketing VP of a major internet company, core project leader, and billionaire content producer, we provide online live streaming for operators to help new media operators comprehensively understand internet operation work and quickly obtain the full media operation path: sharing of mainstream platform operation methodology, dismantling of popular content routines, and detailed explanation of the monetization link. We not only teach specific operation methods, but also provide career advice, avoiding detours and using crooked tactics, Save at least one year of self exploration and practice.
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