濟(jì)南短視頻推廣：你需要知道的抖音運(yùn)營干貨

　　“哪里有流量，哪里就有生意”，

　　Wherever there is traffic, there is business,

　　給大家整理了一些抖音運(yùn)營的干貨。答應(yīng)我，一定要收藏起來哦~

　　We sorted out some dry goods for Tiktok operation. Promise me, you must save it~

　　Q：如何選擇領(lǐng)域做抖音之前，我們一定要確立好領(lǐng)域。目前抖音擁有顏值、跳舞、唱歌、萌寵、搞笑、體育、情感、萌娃、美食、美妝、游戲、生活、教育、汽車、科技、家居、母嬰、健康、穿搭、劇情、明星等等其他領(lǐng)域。切記今天拍美食，明天拍萌寵，后天又隨手拍個什么。如是這樣，我們的抖音標(biāo)簽就會特別亂。垂直到某一個領(lǐng)域去拍，這樣我們的抖音號才能更好地運(yùn)營起來，最終實(shí)現(xiàn)變現(xiàn)。那么，回到話題，如何選擇領(lǐng)域呢？新潛力認(rèn)為沒有哪一個領(lǐng)域更好做，只有哪一個領(lǐng)域更適合你。只有去做最擅長的領(lǐng)域，才可以拍出更好的作品。

　　Q: How to choose a field for Tiktok? We must establish a good field. At present, Tiktok has other fields such as beauty, dancing, singing, adoration, funny, sports, emotion, adoration, food, beauty, games, life, education, automobile, technology, home, mother and baby, health, clothing, plot, stars, etc. Remember to take pictures of delicious food today, cute pets tomorrow, and something else the day after tomorrow. If so, our Tiktok tags will be particularly messy. Shoot vertically in a certain field, so that our Tiktok can be better operated and finally realized. So, returning to the topic, how to choose a field? New Potential believes that there is no better field to do, only which field is more suitable for you. Only by doing what you are best at can you produce better works.

　　Q2：抖音四大率是什么完播率：比如有 10 個人劃到你的視頻，有 7 個人看完了，那么完播率就是 70%。當(dāng)你為新號，面對賬號權(quán)重不高的情況，盡量不要發(fā)太長的視頻。否則就會影響完播率，難以得到推薦。建議還是以內(nèi)容為基礎(chǔ)，同時兼顧時長，一般20-30 秒為最佳。點(diǎn)贊率：比如有 10 個人劃到你的視頻，有 1個人點(diǎn)贊了，那么點(diǎn)贊率就是 10%。內(nèi)容正能量，與其他用戶產(chǎn)生共鳴，就可以大大提高點(diǎn)贊率。評論率：比如有 10個人劃到你的視頻，有 1 個人評論了，那么評論率就是 10%。話題一定是引起評論的關(guān)鍵要素。亮點(diǎn)、槽點(diǎn)、實(shí)用價(jià)值都能引發(fā)評論。或者干脆用疑問結(jié)束。轉(zhuǎn)發(fā)率：比如有 10個人劃到你的視頻，有 1個人轉(zhuǎn)發(fā)了，那么轉(zhuǎn)發(fā)率就是 10%。轉(zhuǎn)發(fā)率越高說明你的視頻越吸引人，內(nèi)容質(zhì)量越好，也會得到抖音更多流量推薦。

　　Q2: What is the completion rate of the four major rates of Tiktok: for example, if there are 10 people assigned to your video and 7 people have finished watching it, the completion rate is 70%. When you are a new account and face the situation of low account weight, try not to post too long videos. Otherwise, it will affect the completion rate and make it difficult to receive recommendations. It is recommended to focus on the content while also considering the duration, with 20-30 seconds being the best. Like rate: For example, if 10 people like your video and 1 person likes it, then the like rate is 10%. Positive content that resonates with other users can greatly increase the like rate. Comment rate: For example, if 10 people have clicked on your video and 1 person has commented, then the comment rate is 10%. Topic is always the key element that triggers comments. Highlights, pitfalls, and practical value can all trigger comments. Or simply end with a question. Forwarding rate: For example, if 10 people share your video and 1 person shares it, then the forwarding rate is 10%. The higher the forwarding rate, the more attractive your video is and the better the content quality is, and you will get more traffic recommendations from Tiktok.

　　Q3：抖音推薦機(jī)制是什么抖音實(shí)則為流量池機(jī)制。我們發(fā)布作品都需要初審（一般是機(jī)器審核，也有人工審核），審核通過后就會獲得一個基礎(chǔ)流量。有了這個基礎(chǔ)流量，就說明我們的作品已經(jīng)進(jìn)入第一級流量池，開始考核各方面數(shù)據(jù)，簡單說數(shù)據(jù)越高就會獲得更多推薦，從而升到更高級的流量池，考核的數(shù)據(jù)也愈發(fā)嚴(yán)格。

　　Q3: What is the Tiktok recommendation mechanism? In fact, Tiktok is the flow pool mechanism. We need to conduct a preliminary review (usually machine review or manual review) for our published works, and after passing the review, we will receive a basic traffic. With this basic traffic, it means that our work has entered the first level traffic pool and started to evaluate various aspects of data. Simply put, the higher the data, the more recommendations we will receive, thus upgrading to a more advanced traffic pool with increasingly strict evaluation data.

　　Q4：抖音的禁區(qū)抖音內(nèi)容禁區(qū)包括了黃賭毒、宗教、政治敏感話題、低俗、封建迷信（星座和起名除外）、血腥暴力、管制器械、模仿危險(xiǎn)動作、身份證、手機(jī)號、廣告、藥品等領(lǐng)域。抖音的限流包括運(yùn)營性限流、階段性限流和后天性限流。運(yùn)營性限流：包括名稱和個人資料，頻繁切換賬號也會被限流，亂發(fā)內(nèi)容、刷粉、刷贊。階段性限流：內(nèi)容雜亂無章、自嗨式發(fā)作品。（建議一天 1-2 個視頻）。后天性限流：作品廣告植入明顯、內(nèi)容質(zhì)量較低或長期不更新作品。被限流后一定要自審自查原因，調(diào)整后需持續(xù)每天更新至少一個符合自身領(lǐng)域的優(yōu)質(zhì)視頻。

　　Tiktok current limiting includes operational current limiting, phased current limiting and acquired current limiting. Operational traffic restrictions: including name and personal information, frequent account switching can also result in traffic restrictions, such as posting inappropriate content, gaining followers, and likes. Periodic flow restriction: Content is disorganized and self generated. (Recommended 1-2 videos per day). Post acquired flow restriction: The advertisement placement of the work is obvious, the content quality is low, or the work is not updated for a long time. After being restricted, it is necessary to conduct self-examination and self inspection of the reasons. After adjustment, it is necessary to continuously update at least one high-quality video that is suitable for one's own field every day.

　　Q5：抖音賬號如何評級僵尸號：一周內(nèi)的作品播放量在 100 以下，幾乎等于廢號，建議重新注冊。最低權(quán)重號：持續(xù) 7 天發(fā)布的作品播放量在 100-200，這類賬號只會推薦到最低流量池，若持續(xù)半個月沒有突破會降為僵尸號。中途降權(quán)：因?yàn)榘l(fā)布帶有廣告的視頻，被降權(quán)。所以一定明晰抖音發(fā)布規(guī)則，避免降權(quán)。待推薦賬號：賬號視頻播放量 1000-3000，權(quán)重比較高，這時一定要持續(xù)發(fā)布高質(zhì)量作品！很容易上小熱門。待上熱門視頻：播放量 高于10000 以上，只需要多參與與自身標(biāo)簽符合的平臺的最新話題內(nèi)容，可大幅提升上大熱門概率。大v賬號：最高權(quán)重號會有小二對接，第一時間告知平臺熱門活動，給用戶帶來更多優(yōu)質(zhì)視頻。

　　Q5: How to rate zombie numbers on Tiktok account: the number of works played in a week is less than 100, almost equal to the number of abandoned, and it is recommended to re register. Minimum weight account: Works published for 7 consecutive days with a view count of 100-200 will only be recommended to the lowest traffic pool. If there is no breakthrough for half a month, it will be downgraded to a zombie account. Mid way demotion: Due to publishing videos with advertisements, the rights have been downgraded. Therefore, the rules of Tiktok release must be clear to avoid dropping power. Recommended account: The account has a video playback volume of 1000-3000 and a relatively high weight. At this time, it is necessary to continue publishing high-quality works! It's easy to become a hot topic. Stay on top of popular videos: With over 10000 views, simply participate in the latest topic content on platforms that match your own tags, which can significantly increase your chances of becoming a top trending video. Big V account: The highest weighted account will have a secondary contact to inform the platform of popular activities and bring more high-quality videos to users as soon as possible.

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